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VeChain Becomes First Official Layer-1 Blockchain Partner of UFC

[SAN MARINO & LAS VEGAS—June 9, 2022]– UFC, the world’s leading combined martial arts company, and VeChain, the leading worldwide sustainability-focused blockchain Foundation, today revealed a first-of-its-kind long-lasting collaboration that breaks marketing premises for both brand names.

VeChain will end up being UFC’s first-ever Official Layer 1 Blockchain Partner, supplying the blockchain Foundation with an unmatched level of combination into crucial UFC possessions, varying from live occasions, consisting of broadcast functions and in-arena promo, to initial material dispersed through UFC’ spopular digital and social channels.

Through UFC’s significant international footprint, VeChain will have significant brand name exposure within an approximated 900 million television families in 175 nations that get UFC’s broadcasts.

” It is a historic minute when VeChain, the Layer 1 public Blockchain with one of the most business adoption, signs up with forces with the fastest growing sport to raise awareness that blockchain innovation is crucial in assisting provide significant worldwide goals, such as sustainability,” stated Sunny Lu, co-Founder and CEO of VeChain.

” This is simply the start of a multi-year relationship with UFC, and we actually anticipate altering the world together.”

” VeChain is an internationally acknowledged leader in blockchain innovation, and we could not be better to invite them as an Official Marketing Partner of UFC,” stated Paul Asencio, UFC Senior Vice President of Global Partnerships.

” VeChain’s competence in utilizing real-world blockchain applications to assist the general public and economic sector accomplish their carbon-neutral objectives is an effort we are happy to support. We’re anticipating dealing with VeChain to utilize UFC’s around the world appeal to promote a favorable message that blockchain innovation can be utilized to safeguard our environment for future generations.”

VeChain is a leader of real-world blockchain applications, with worldwide workplaces in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, SanMarino, and the United States.

Strong independent developmental abilities integrated with the expert compliance assistance of tactical partners PwC and DNV have actually seen VeChain develop collaborations with lots of leading business, consisting of Walmart, Bayer, BMW Group, BYD Auto, LVMH, and more.

The VeChainThor public blockchain is distinct because its innovations have actually been embraced commercially at business and federal government levels throughout numerous markets. Their innovation has the power to significantly change the international economy by significantly boosting information openness and security while helping with extraordinary cooperation utilizing ‘trustless’ information allowed by blockchain.

In addition, VeChainThor is mainstreaming applications throughout markets varying from sustainability, carbon management, supply chain & & logistics, medication, energy and others.

Branded Integrations and Entitlements

As UFC’s first-ever main Layer 1 Blockchain Partner, VeChainwill get among the inmost combinations within leading UFC properties of any sponsor in UFC history. VeChain will own UFC’s main fighter rankings titles, UFC Rankings Powered by VeChain.

This distinct and brand-new combination uses VeChain unbelievable exposure throughout live broadcasts of UFC’s most significant occasions– its Pay-Per-Views– along with UFC digital and social channels. The combination likewise supplies VeChain with a strong association with among the most essential parts of UFC matchmaking– the fighter rankings.

VeChain’s prominence at UFC’s live occasions will be enhanced with 2 extra high-visibility activations. VeChain will have a top quality existence inside UFC’s world-famous Octagon ® at all 42 UFC occasions every year and the 10- occasion Dana White’s Contender Series.

VeChain will likewise be promoted in-venue at all UFC occasions, highlighted by regular, vibrant branding on UFC Fight Deck, the brand-new pioneeringLED decking screens that are placed around the Octagon, and boost the phenomenon of UFC occasions by integrating exhilarating lighting impacts, graphics, animation, video, and more.

In addition, UFC and VeChain will work together on a range of customized and initial material including UFC skill and professional athletes that will be dispersed throughout UFC’s popular social networks channels and digital platforms, reaching almost 200 million fans worldwide.

Among other top quality activations, UFC will likewise offer VeChain with special access to UFC’s modern centers, such as the Performance Institute and APEX, to establish unique business activities and occasions, and UFC and VeChain will partner to develop VIP sweepstakes promos for fans to go to UFC’s greatest occasions.

UFC professional athletes will likewise benefit, as the contract offers a yearly Brand Ambassador fund that will use substantial paid marketing chances to taking part UFC professional athletes.

VeChain-branded properties will debut this Saturday, June 11, throughout UFC 275: TEIXEIRA vs PROCHAZKA at the Singapore Indoor Stadium. The occasion marks the very first numbered UFC Pay-Per-View to be kept in Southeast Asia and likewise includes the area’s very first UFC champion bouts, as UFC world light heavyweight champ Glover Teixeira handles No. 2 Jiri Prochazka, and UFC world females’s flyweight champ Valentina Shevchenko deals with No. 5 Taila Santos.

About UFC

UFC is the world’s leading combined martial arts company (MMA), with more than 688 million fans and 198 million social networks fans. The company produces more than 40 live occasions yearly in a few of the most distinguished arenas worldwide while relaying to almost 900 million television families throughout more than 170 nations.

UFC’s professional athlete lineup includes the world’s finest MMA professional athletes representing more than 75 nations. The company’s digital offerings consist of UFC FIGHT PASS ®, among the world’s leading streaming services for fight sports. UFC is owned by international home entertainment, sports, and content business Endeavor, and is headquartered in Las Vegas, Nevada.

For more details, check out UFC.com and follow UFC at Facebook.com/ UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About VeChain

Launched in 2015 as a personal consortium network, the VeChain Foundation went on to establish the VeChainThor public blockchain, an EVM-compatible layer one clever agreement platform versatile to extensive real-world requirements. It has actually presently been released throughout the supply chain, sustainability efforts, carbon emission management, SDGs, the vehicle sector, medication, energy, and more.

VeChainThor’s distinct two-token design makes sure low and steady deal expenses while a sophisticated Proof-of-Authority agreement system ensures high throughput, scalability, and security with very little energy intake. Network efficiency to date has actually led to absolutely no downtime after 3+ years of constant operation. Other special functions consist of charge delegation, with users unburdened by gas charges, supplying a smooth user experience.

VeChainThor’s innovations are fully grown and shown in industrial environments. With worldwide blockchain mass adoption quickly approaching, VeChainThor is constructing the structures of the digital economy.

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